Welcome to EvO:R Entertainment
The EvO:R-Pedia Musicians Tips Section
Welcome to the EvO:R Tips Section. We call this section EvO:R-Pedia because it is like a complete
reference library for Indie musicians...Just about every tip has been used so you won't find false
promises and a series of books to buy after reading each tip. This section was put here by musicians
so that people that followed can take this knowledge and use it's power.
How To Generate More CD Sales In Record Stores
by Tim Sweeney :: (www.tsamusic.com)
The lack of CD sales is probably one of the biggest concerns that artists have
when they call me for consulting. Thousands of artists have discovered that simply
putting their CDs in record stores either through consignment or distribution doesn’t
mean sales. Over the years independent and major label artists believed that if their
CDs were in key independent and major record stores, they would see guaranteed sales
because music fans could easily buy them. This belief carried over to online sites that
promised thousands to even millions of customers. Unfortunately for the artists, they
discovered once again that simply having their CDs at these sites didn’t mean the large
quantity of sales that the online sites promised.
This means instead of relying on outdated beliefs or the false promises of others,
you need to start focusing on three basic ways to start generating CD sales in record
(1) Using The Free Resource Available To You
While many artists have talked and worked with the consignment managers at various
record stores, they have not spent any time with the rest of the staff. The sales
staff of the record store is one of the most important resources because they know
where their customers come from and what “motivates” them to come into the store and
buy a particular CD. Spend some time introducing yourself to the staff. Give them a
CD sampler of your music and learn from them where their customers live and hang out.
What radio stations they listen to, what clubs they go to, etc.
(2) Try An Instore Performance
Everyone is looking for new places to play. Why not do an instore performance where
your new audience can buy your CD right then? Out of the thousands of record stores
in the country, a good percentage of them would like to have artists like you perform
in their store. Next time you are working out a consignment deal or putting more stock
in your local record store, ask them what you need to do to play there.
(3) Promotion Generates Sales
As you know, simply having your CDs in a record store like online sites doesn’t generate
sales. While performing in the record store will generate some CD sales, you will need
to do more. This means you have to hit the streets! You will need to promote your shows
to new people in person, not just hit your mailing list again. You will need to build
relationships with new people. In your conversations with new fans and in the promotional
materials you give them, you need to let them know where to buy your CDs.
To learn more ways of selling your CDs, order a copy of my new audio book,
Tim Sweeney’s Guide To Releasing Independent Records Part 2 through my website,
www.TSAMusic.com. If you want me to help you develop your own personalized strategy,
join me at Artist Strategies, www.MusicStrategies.com or email me at Sweeney@TimSweeney.com