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reference library for Indie musicians...Just about every tip has been used so you won't find false
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by Charlie Daniels
I receive quite a few requests to do benefit concerts for anything from an
organized charity to people with personal needs and all of them are worthy.
I am writing this piece to try to convey what most people donıt
understand about doing a benefit.
First of all, promoting a concert is best left in the hands of a
professional, someone who has spent years and developed the understanding of
what it takes to have a successful event.
There is a lot more involved in doing a concert than meets the eye. I know
to a lot of people it would appear that you plug in a few instruments and
microphones, open the door, and start selling tickets.
Consider this, first of all, you have to have a venue which usually doesnıt
come for free, they can be very expensive.
Then thereıs the sound system and lighting system, which cost thousands of
dollars a night.
Then you have to have a stage for the act to perform on and they
donıt come cheap.
Also advertising is an expensive item which has to be taken into
consideration, tickets to be printed, security to be hired, insurance and
catering and so many other icebergs, which lie below the surface.
Even if an act performs free, they usually have to have hotel rooms and
transportation and even if you overcome all these obstacles there is always
the possibility that you wonıt sell enough tickets to even pay your
Then you end up actually losing money. I have seen it happen.
I totally believe in doing benefits and The CDB does its share of them. But
they must be properly handled and most ordinary citizens just canıt make it
No matter how good the intentions or how hard they work at it, if they
havenıt had experience in promoting concerts theyıre more than likely going
to leave something undone, something small but vital, which could affect the
successful outcome of the event.
And if youıre thinking, well we could just go to a field somewhere and do it
in the daytime so at least we wonıt have the expense of the venue and the
lighting system, you face a whole new set of problems.
There could be a torrential thunderstorm on the day of the show and even if
it happens after the crowd gets in, you could have cars stuck in the mud and
damaged equipment to deal with.
I am not trying to discourage anybody in their efforts to raise money for a
worthy cause. I just want to educate people to the pitfalls.
Pray for our troops.
What do you think?
God Bless America
(forwarded by Michael 'Buffalo' Smith, Editor of Gritz)